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The "Uninfluenced" anti-drug campaign tackles casual, permissive drug talk among youths by turning subtle rationalisations into bold, physical 3D speech bubble installations across public spaces. By scanning QR codes on these displays, youths trigger an interactive AR experience where they can virtually "take down" permissive statements and take a persona quiz to discover their unique style for confidently speaking up against drug abuse.
OGILVY
HECKLER SIGNAPORE
2026





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Creative Director
Sam Schwier
3D Artist (Bubble Speech)
Danielle Melianti
3D Artist (Character & AR)
Kepa Casado, Mohammed Nizam