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Uninfluenced

The "Uninfluenced" anti-drug campaign tackles casual, permissive drug talk among youths by turning subtle rationalisations into bold, physical 3D speech bubble installations across public spaces. By scanning QR codes on these displays, youths trigger an interactive AR experience where they can virtually "take down" permissive statements and take a persona quiz to discover their unique style for confidently speaking up against drug abuse.

      
OGILVY
HECKLER SIGNAPORE

2026

Credits

Creative Director

Sam Schwier

3D Artist (Bubble Speech)

Danielle Melianti

3D Artist (Character & AR)

Kepa Casado, Mohammed Nizam

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