The Downy Primadonna: Mystique campaign highlights how its night pearls infuse your clothes with a beautiful scent and ensure they dry faster. Heckler Singapore was commissioned by Publicis Fluid Singapore and Big Blue Productions, Thailand, to design a magical city skyline for Downy Primadonna: Mystique’s latest campaign. Involving a city viewed from a penthouse as a CG backdrop to be projected on the set.